I COULD MAKE YOU LOVE NICKELBACK.

From small start-up to big business, cocoa to regional health systems, I’ve worked with every size and kind of client. If it’s on this page I created the concept, wrote the copy, directed the shoot and/or collaborated with art directors and designers on the ads and website.

St. Luke’s

St. Luke’s was hoping to increase awareness and education around primary care, as well as convert more patients from urgent and on-demand services to a primary care physician. We crafted an emotional, aspirational campaign to remind the region that St. Luke’s is committed to the patient experience. And all through a single execution: Care. About You.

Raise your vote

In the 2016 Presidential Election, Minnesota led the nation in percentage of voter participation. In the 2018 midterm elections, one city was determined to lead the state. “Raise Your Vote” was a campaign led by Swim Creative to boost voter turnout in Duluth, MN. When the ballots had settled, Duluth had carried the crown.

Duluth International Airport

With shorter lines, friendly staff and a relaxed feel to everything from parking to departing, flying DLH is what travel dreams are made of. We made sure the whole region was let in on the secret to travel success. We crafted video, radio, print, and digital campaigns that reminded people that a great travel experience is as “Simple as DLH.”

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Mike & Jen's cocoa

Mike & Jen’s Cocoa was created with a single goal in mind: Become the best cocoa in the world. They had the recipe, but they needed help spreading the word. We built a brand around good people and great cocoa making magic in your cup.

Royal credit union

Royal Credit Union is committed to creativity. We partnered with them to spread the word about their commitment to free checking, always. With tongues firmly planted in cheek, we let our imaginations run wild, creating a world where the free things we all take for granted suddenly aren’t so free. The result? Enter the Fee Collector.